Liquor Loot Logo Liquor Loot

eCommerce Marketing Manager (FT)

Alexandria, New South WalesFull-time
About the Job
We are seeking an experienced and energetic eCommerce Marketing Manager to create, optimize and grow campaigns, implement retention strategies and utilize data and research to strengthen our brand. We have experienced substantial growth, and now require a creative and analytical team member with a growth mindset and experience across multiple channels. Your goals include: driving awareness, influencing decision making, and crafting a unique strategy that cuts-through.

You're a person who will:
  • Take ownership of marketing! Our business requires a hands-on, highly creative, and analytical individual who can create a strategy and manage sophisticated campaigns across multiple touchpoints.
  • See what's missing! Our company has grown fast, and we know we can improve our strategy, execution & insights - you'll be the one that gets it done.
  • Understand that we're a startup! You'll be happy to help in other areas of the business and proactive in finding solutions to problems even if they are not within your job title.
Responsibilities:
  • Manage all aspects of Paid campaigns across platforms (Adwords, Facebook, Instagram, Pinterest, etc) including ideation, setup, execution, optimization, and reporting.
  • Manage budgets and drive campaigns to Revenue and ROAS targets.
  • Proactively increase the scale and effectiveness of campaign performance. Practice tactical and strategic excellence in digital media management, continuously optimizing all front and back-end attributes of a campaign for maximum performance.
  • Implement a rigorous test and learn a strategy to measure traffic, revenue, and efficiency.
  • Help conceptualize, launch and promote new creative and campaigns across social & email platforms.
  • Collaborate cross-functionally with creative, operations, and product teams to scale, test, and grow revenue.
  • Pursue opportunities for growth across other marketing functions including social media, email campaigns, conversion rate optimisation, SEO, product development, and branding.
  • Create & test funnels and marketing offers for audience segments.
  • Stay up-to-date with the latest trends and changes in UI/UX and digital marketing channels.
  • Monitor and maintain data quality within the marketing systems.
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
Your supportive team:
  • Internal videographer / photographer.
  • Experienced copywriter.
  • Internal eCommerce front-end developer.
  • Internal spirits experts.
Requirements:
  • Experience in managing advertising & marketing budgets upwards of $50k per month.
  • 5 years+ creating & optimising Facebook, Adwords & Programmatic media.
  • BA/BS or equivalent working experience.
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Experience managing agency relationships and reporting across multiple stakeholders.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Experience with creating funnels & offers.
  • Excellent command of all marketing tactics, across content channels and social media channels.
  • Excellent organizational skills to work independently and manage projects with many moving parts.
Package:
  • Salary will be determined by experience, and may also include employee options in the company.
About Liquor Loot:
Back in 2017, Whisky Loot set out to shake up Australia’s online Whisky Market. We’ve come a long way since! We’ve become one of the country’s top eCommerce players, with a proven track record of growth, a world-class digital platform, and second to none customer experience offering. Behind the scenes, we’re a world-class team of creatives, strategists, and innovators, and we’re on the hunt for like-minded people to jump on board. At Liquor Loot, we do things a little differently - which means we expect a lot from our employees! We want people that bring a great energy, have a long-game focus and are always curious to find new angles and approaches to the way we work. We don’t play by the rules. We push boundaries. We think big. We stay curious and driven. Together, we embrace challenges and learn new things. All this, for one purpose to provide our customers with an amazing experience that supports the distillery industry.

If this sounds like an ideal fit for you, we can’t wait to meet you and look forward to your application.
    About Liquor Loot

    Back in 2017, Whisky Loot set out to shake up Australia’s online Whisky Market. We’ve come a long way since!We’ve become one of the country’s top eCommerce players, with a proven track record of growth, a world-class digital platform and second to none customer experience offering. Behind the scenes, we’re a world-class team of creatives, strategists and innovators, and we’re on the hunt for like-minded people to jump on board.At Liquor Loot, we do things a little differently - which means we expect a lot from our employees! We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We don’t play by the rules. We push boundaries. We think big. We stay curious and driven. Together, we embrace challenges and learn new things. All this, for one purpose to provide our customers with an amazing experience that supports the distillery industry.If this sounds like an ideal fit for you, we can’t wait to meet you and look forward to your application.